12 — Plan analítico · COMAL

Herramienta recomendada: PostHog (product) + Stripe (revenue) + Sentry (errors).

North Star

Horas de cocina confirmadas y completadas / semana

Funnel principal

landing_view → cta_explore_click → listing_view → listing_click
→ kitchen_view → booking_start → slot_select → checkout_start
→ payment_success → booking_confirmed → checkin_complete → review_submit

Eventos

Evento	Props clave
`landing_view`	utm_*, city
`sign_up`	method
`login`	method
`search_filter_apply`	filters[]
`listing_impression`	kitchen_id, position
`kitchen_view`	kitchen_id
`booking_start`	kitchen_id, station_id
`slot_select`	hours, start
`checkout_start`	total_cents
`payment_success` / `payment_fail`	reason
`booking_confirmed`	booking_id, hours
`booking_cancel`	refund_cents
`checkin_complete`	method
`membership_start`	plan
`ops_block_created`	station_id

KPIs semanales

Activation rate (1ª reserva ≤7d)
Checkout conversion
Completed kitchen-hours
No-show rate
Operator occupancy %
CSAT post-sesión

Privacidad analytics

IP truncada; no PII en props; opt-out en ajustes.